Why the rise of the chief data officer will be short-lived

The role of data is increasingly moving up the corporate agenda and nowhere is this more obvious than at easyJet. The company made a surprising management shake-up following the appointment of its new CEO Johan Lundgren, abolishing the chief commercial officer role held by Peter Duffy and announcing plans to hire a chief data officer.
The move means the responsibilities of Duffy, formerly the top marketer at the company, will be distributed across a group of leaders reporting into Lundgren, with