Why The Drum has a responsibility to keep creativity in the spotlight

The Drum Creative Awards is tough to win. But let me let you into a secret. It is also tough to organise.
Creativity is out of vogue. Many sponsors are no longer interested. Our sales team tell us our efforts would be better spent elsewhere. Even a major network had abandoned the cause this year to focus on tech development.
Is this the swan-song for creative gongs? 
We think not and despite the challenges will persevere. 
We will never abandon our core belief that creativity is c