Why the CTV IDs replacing the cookie are going all-in on privacy

From Blockgraph to Open ID to IFA and seller-defined audiences, we look at the best privacy-focused ID solutions on the market as part of The Drum’s Data & Privacy Deep Dive.
The connected TV (CTV) media ecosystem doesn’t rely on cookies, but it would be wrong to think the reduction of third-party data won’t affect premium video. TV advertisers need to start paying attention to privacy changes that will impact them and find solutions to invest in.
Current privacy regulation