Why the battle over junk food marketing could ‘fundamentally change’ the industry

The government’s childhood obesity strategy, published today (25 June), pledges to ban price promotions on unhealthy food and introduce an advertising watershed in a move that could “fundamentally change” the food and drink and ad industries.
Health Secretary Jeremy Hunt released the second installment of the government’s Child Obesity strategy with plans to end buy-one-get-one-free promotions on sugary snacks and potentially introduce a 9pm watershed for junk food ads.
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