Why the ad industry is struggling with apprenticeships

Much is made of marketing’s need to ensure it has a pipeline of talent with the right skills for the future, particularly as digital and data become increasingly integral to the day job. There is also a need to get people from more diverse backgrounds into an industry that still under-represents BAME people, as well as women, particularly at a senior level.
Specific industry apprenticeships ought to be a key means of addressing the shortage of those skills among young people. However, a he