Why ‘tailored services’ offered by companies are no longer relevant - Cliché Killers finale

The Drum has launched the final episode of a 12-part video series, Cliché Killers, produced in partnership with Stein IAS, exploring B2B advertising clichés.
Episode 12, Tapemeasure, looks at the ridiculous way companies try to make their services appear especially "tailored" for the customer - as if its something we should be grateful for. 
“The idea behind this one as the name suggests is that companies offer you a tailored service, one that is made to measure for