Why Standard Chartered is refreshing its global brand identity after eight years

Banking giant Standard Chartered is refreshing its branding identity globally after eight years to tackle the problems that stand in the way of global prosperity and commerce.
Originally called ‘Here for good’ when it was launched in 2010, the bank wanted to show how it could be a force for good by promoting economic activity that has a positive social impact. Its new brand campaign, titled ‘Good enough will never change the world’, aims to build on the progress that &lsq