Why social media matters more than ever to hospitality marketing

Mobile technology has revolutionised the way people travel. Now, more than ever before, people are using mobile devices to plan every aspect of their trip, creating an incredibly flexible and powerful marketing platform for the hospitality sector.
A survey by eMarketer found 51.8% are using their devices to complete travel bookings - a figure expected to rise to 86.4% by 2019 while ThinkWithGoogle reports 49% of all hotel searches take place through mobile phones.
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