Why Snapchat rebranding to Snap will take some of the pressure off

Snapchat looks like it is distancing itself from the social media space by removing the ‘chat’ from its name and rebranding to just Snap Inc.
On the surface, the move was made because the company plans to expand its image to be more than just a messaging app. In fact, it will soon be tapping into the wearables trend with the consumer product ‘Snapchat Spectacles’ – glasses that can record 30 second videos and look very much like the younger, trendier sibling o