Why Snapchat is winning out over Pinterest for River Island

Snapchat is “a phenomenon with momentum” while “Pinterest is less intuitive” to the needs of fast-fashion brands, according to the chief customer officer at River Island following experiments with its media mix over the past two years.
The retailer is in what, until lately, has been the rare position of having a strong in-house creative and marketing team. Since 2009 it has grown from around 12 people to in excess of 80, with dedicated divisions to tackle digital media bu