Why Snap's Spectacles are the best social content investment brands can make right now

Snapchat Spectacles aren’t as fashionable as they want to be. They don’t work as well as you would like. They make it hard to see when you don’t need sunglasses. They’re also hands down the best social content investment your brand can make right now.
For $130 (assuming you can get your hands on one), you’re buying the one thing brands everywhere spend thousands on — content that makes fans pause for a moment and pay attention. Spectacles produce circular vide