Why Siemens is putting AI in charge of its revamped content strategy

Siemens wants to turn its digital communications platform into one that’s as important to consumers as Facebook, and it’s starting by getting artificial intelligence to tell its internal authors what to write about.
The tech conglomerate believes the sheer scale of its work (which is carried out by more than 350,000 employees worldwide) makes for stories that will interest people outside of the company. However the two heads of its communications department – both less tha