Why retailers can no longer ignore Progressive Web Apps (PWAs) as they start to revolutionise mobile retail

Mobile has been at the forefront of retailer’s minds for many years, and with good reason. Back in 2016 research from IMRG highlighted that for the first time over half of online sales were made through mobile devices in the UK over three months (November 2015 - January 2016). Also, Google and PayPal have released a report that predicts two-thirds of ecommerce purchases in the UK will be made by a smartphone in 2020.
There is no question that in this mobile world retailers continually need