Why research shows you're better off with your existing ad campaign

For marketers, using the same campaigns and spokespeople year after year can seem highly unimaginative.
Brand teams often just get bored with it all. But agency teams can be downright hostile about existing campaigns – which may have been introduced by a previous agency, and/or under the brand’s prior chief marketing officer. Plus, it’s hard to believe that creative concepts developed years ago can resonate with today’s millennial consumers. So why not switch things up?
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