Why political advertising needs a code of conduct

Damian Collins called yesterday for a new code in political advertising. Despite its low key launch this should be of great significance for everyone in the UK.
As marketing practitioners, we feel marketers and the marketing trade press have historically shied away from the issues in political advertising: the former perhaps feeling that politics is too polarising, and the latter suspecting that the topic isn’t of great interest to their readers.
We at the Coalition for Reform in Poli