Why personal brands are fragile in a post-truth era focused on clickbait journalism

Decades ago, ex-UK prime minister Harold Wilson reminded us that a week is a long time in politics.
And what a week it has been, the media has reversed the roles of the central characters. Villains have become heroes; and heroes, villains.
So, in the pass-the-parcel of politics who's turn is it in the naughty chair?
The Americanisation of British politics enables 'Corbynmania' to continue to build momentum. Having followed the advice about his image and public perception —including from hi