Why Pernod Ricard has its eye on the multi-billion-dollar IoT opportunity with its connected cocktail maker

A tech conference and FMCG business might seem like an odd fit but for Pernod Ricard being at the Consumer Electronics Show (CES) in Las Vegas is a “no-brainer” in its bid to gain a larger share of the at-home drinking market.
Its connected cocktail maker was the crown jewel in its presentation there, and far from being a marketing gimmick Pernod sees a genuine business goal for the tech. “Today most of the [alcohol] consumption is happening at home for our products so we