Why perfecting corporate culture is the first step to nailing real-time marketing

The issue of accurately targeting customers in the right purchasing frame of mind is a hot topic, as the debate at the Pegasystems/Adqura roundtable hosted by Econsultancy and Marketing Week proved.
From the challenges of standing out in an overloaded inbox for B2B prospects to wading through a data swamp to understand the needs of a vast and diverse B2C audience, it was clear that brands still face many challenges.
The panel agreed that before they could discuss appropriate points in the funnel