Why old brand beacons will fuel post-Brexit Britain
Theresa May is preparing to press Go! on Article 50. Pro or anti, there’s one thing for sure - Brexiting will peel away the layers of the Brand Britain onion and reveal the naked core.
All the diversity and kaleidoscope of colours seen in Danny Boyle’s 2012 Olympic opening ceremony risk being drained away. Without its European neighbours, Britain needs to pull out all the stops to market itself and its wares to the world.
Statistics show that a mere eight percent of Britain
Read more »