Why mums are drawn to brands like Disney, Warburtons and EasyJet

Effective brands possess seven key habits which resonate strongly with mums, according to the latest research from Mumsnet and Saatchi & Saatchi, which shines a light on the market leading brands that promote these characteristics.
Here Marketing Week considers four key takeaways for marketers aiming to build their relationship with mums.
READ MORE: The seven habits of highly effective brands
1. Brands that share habits with mums will succeed
The brands that achieve