Why marketers stopped pulling on heartstrings this Christmas

Let’s face facts, you were firmly clutching that packet of Kleenex in anticipation of the John Lewis Christmas ad just like everybody else. But then something strange happened. A dog jumped joyously on a trampoline. The regular set up of tears, followed by an existential crisis over cold turkey, all but gone and replaced by a goofy smile.
Peak tears
“Following a roller coaster year with Brexit and Trump, the nation needed an uplifting, certain and positive festive season and it&rsqu