Why marketers should not neglect audio branding

Companies spend billions developing the look and feel of their brand but just as important – however sometimes overlooked – is audio branding.
Music has the ability to create strong emotional reactions in people, so defining a brand’s audio personality is critical because one wrong note could be the difference between a customer who is happy and engaged with a brand, and one who switches off.
The rise of voice-connected devices like Amazon Echo and Google Home is only going to