Why marketers require empathy to make data meaningful

This is a story about data so big that you can see it from space.
It is also an uplifting story about a lack of imagination and empathy.
The lack is ours.
We the sophisticated. We the educated. We the connected. We the informed. We the insightful.
We the ignorant.
My daughter is traveling in Australia and is reading Bill Bryson’s Down Under. She sent me a photograph of this passage and I have highlighted the most pertinent section in bold type.
“They seemed not to perceive the world