Why marketers need to stop pushing age stereotypes

Nine out of 10 Brits feel there is too much age and generational stereotyping in the media, according to a new study from The Age of No Retirement, Flamingo and Tapestry Research [supported by The Big Lottery Fund].
Having gathered 2,000 respondents aged 18 to 70-plus, it reveals 86% of people across all ages believe inter-generational design principles are important, yet only 16% believe brands are currently applying them well.
It is common to hear terminology such as millenials, the grey