Why many brand publishers already know quality versus quantity and should speak out

The Drum opinion article 'Brand publishers should learn quality versus quantity and shut up', which ran earlier this week, opens with this question: “If content marketing is so wonderful, then why is the largest company that is best known for selling, using and advocating the practice losing more than $40m every year?”
The column takes content marketing to task, referring specifically to an article that originated on the Content Marketing Institute website. The author, Samuel Scott,