Why local TV is tuning into livestreaming advertising options

As the need for streaming services increases, with local stations beginning to experiment with streaming sports programming, live-streaming advertising opportunities might soon be opening up. Thanks to political advertising, local ad revenues are expected to jump 5.2 percent in 2018, with local TV taking $20.8 billion, according to a forecast by local advertising researcher BIA/Kelsey. But there are no major national elections and no Olympics or World Cup scheduled for 2019 —meaning local