Why Labour's social media influencer strategy is working (for Jeremy Corbyn, at least)

The Labour Party has adopted an influencer-led approach to help it reach young voters spending time on social media networks whose votes are essential to any chance of a Jeremy Corbyn victory on 8 June. Benedict Pringle, founder of politicaladvertising.co.uk, argues that it’s a smart tactic and one that seems to be working.
Labour has successfully mobilised a group of musicians – with large online followings – to encourage people to register to vote and promote Corbyn’s c