Why JD Wetherspoon is right to call time on its social media accounts

Going against ‘conventional wisdom’, cheap and not-often-cheerful pub chain J D Wetherspoon has canned all 900 of its social media accounts. Chairman Tim Martin claims that doing so is unlikely to have any effect on the business ‘whatsoever’.
It comes a year after making the decision to delete its 700,000 person-strong email database – on purpose.
Martin told the BBC that the idea that social media is essential for advertising is untrue, and said that its pub manage