Why is inconsistent branding so prevalent in B2B organizations?

Do you recall the last time a B2B brand really impressed you? It’s not surprising that most people can’t answer that question. Even if you can come up with an example, there is a good chance that you were only slightly impressed or were maybe also let down by the brand in the end.
Let’s say you received an email from a brand that enticed you to click with a catchy headline and delivered content that was industry-related and insightful. Then, you visit their website but find you