Why is everyone suddenly talking about Amazon?

If you’ve been keeping any kind of eye on the digital industry lately, you are probably aware that Amazon has become a prominent subject in many conferences, articles and digital strategies.
While some might cheekily suggest that the sudden interest in Amazon is driven at least in part by a will to move swiftly on from talking about programmatic and ad fraud implications, it’s very true that Amazon’s ability to influence online sales both within and outside of their web do