Why influencer marketing is even more vital for B2B Marketers

Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit.  
 
A recent study found that 75% of marketers are utilizing influencer marketing, 43% of whom plan to increase their spending in the next year. Of those who are yet to engage with influencers, 27% intend to do so in the next year. At the same time, however, a