Why Hugo Boss is abandoning its luxury strategy and refocusing on menswear

German fashion house Hugo Boss is reverting to its premium menswear roots after admitting that the luxury market "didn’t prove to be particularly helpful for our business."
The label is looking to its past success to turn around the business, which has struggled in recent years in key markets including China and the US. Under the leadership of newly appointed chief executive Mark Langer, Hugo Boss will focus on business suits for its flagship Boss label, after trying to push in t