Why header bidding isn’t the most boring thing in adtech

Header bidding has perhaps been one of the buzziest terms of 2016 with players like Amazon, Google and Facebook in the game. Here’s a look at why that buzz is perhaps justified – and why header bidding is more than just an inventory accessibility play.
According to Chris Copeland, president of adtech platform Yieldbot, header bidding is an integration into the header of a publishing site that allows a publisher to open up ad inventory in an auction to multiple potential buyers at onc