Why Grey Poupon's advertising cuts the mustard for rappers

Grey Poupon's vintage ads have made the mustard brand an unlikely favourite among rappers, with everyone from Kanye West to Jay Z and Big Daddy Kane referencing it in their songs.
Until now the origins of the obsession with the Dijon spread have remained a mystery, but a new investigation from Vox media has charted the brand's rise as a pop-culture phenomenon – revealing how the launch of its 80s marketing campaign, 'Pardon me, do you have any Grey Poupon?' co