Why Google’s AdSense Native ads are the tipping point for native advertising

Google recently launched AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites, prompting some to call it “an enormous step forward” that “will propel [Google] further in…dominating the world’s advertising market” and allow the search giant to better compete with native ad providers like Taboola and Outbrain.
AdSense Native ads are available in three formats:
In-feed ads fit inside a list