Why Google needs to have the answers

In 2018, being number one isn’t enough, at least as far as search is concerned. While the competition has historically been between brands fighting for a top position in search results, it’s no longer the only way to get in front of your audience – and more importantly, the types of queries users ask are evolving.
Many see voice search as a catalyst for this, but finding answers to questions through search is nothing new. The key difference now is that users have an a