Why Ford launched its mental health ad despite not winning Channel 4 award

If Ford can help get people talking about mental illness and raise awareness of this often invisible disability, then its latest campaign will have fulfilled its purpose, according to the company’s marketing director Lisa Brankin.
Speaking to Marketing Week, Brankin says “a range of stars had aligned” when the global car manufacturer decided to go ahead and produce the campaign it pitched to Channel 4 as part of the broadcaster’s 2017 £1m Diversity in