Why food and drink brands need to make social media users hungry

Could social media be the key to tempting the eyes and stomach for food and drink brands? Ally Waring, strategist at Rapp, discusses how word of mouth (literally) and the social community must be at the top of the radar for food and drink brands looking to engage with the hungry masses.
From phenomenon such as Buzzfeed’s ‘Tasty’ to Joe Wicks’ ‘Lean in 15’, it’s no wonder that views of food videos were up by 170% in 2015. Snackable content is not just sho