Why Fearless Girl’s branding ‘had to be perfect’

She was the darling of Cannes 2017, taking home four Grand Prix, and the creative duo behind New York City's ‘Fearless Girl' statue were not unaware of the power their project could have from the offset.
Created for financial firm State Street Global Advisors to encourage companies to promote female leadership, the statue, which stares down Wall Street's 'Charging Bull', has garnered a huge amount of media attention.
Tali Gumbiner and Lizzie Wilson, the McCann creative team behind the proj