Why failing to embrace digital will form sour grapes for winesellers

For many of us, the words 'socialising' and 'drinking' are so similar as to be practically synonymous. Catching up with friends, going for dinner with your partner, attending a family meal, all occasions that we often associate with having a drink.
Yet despite this, sections of the alcohol industry are struggling. Consumption is down and customer preferences have changed dramatically, particularly among younger drinkers.
Back in October, Return spoke at a wine conference in Italy. It was due to