Why everything you’ve heard about (in-app) header bidding is fake news

In his keynote speech to this year’s 2018 IAB Annual Leadership Meeting, Keith Weed, Unilever chief marketing and communications officer, stated that he will ‘only partner with organizations which are committed to creating better digital infrastructure, such as aligning around one measurement system and improving the consumer experience.’ The Drum reported that Weed pledges to cut ties with ‘platforms that create division’, attributing this decision to a loss of tru