Why every brand needs an Amazon strategy

A few years ago, if you asked anyone what Amazon was, they’d tell you it was an online retailer. Today, it’s an evolving platform with a wildly successful voice assistant and ambitions as far as the eye can see. Amazon Fresh is in the grocery business.  Amazon Go has plans to expand its register-free shopping, and there are even rumors of a revival of the Fire phone.
Simply put, no brand can afford to ignore Amazon. Because even if your brand doesn’t directly interact with