Why event TV is still a ratings winner

With the 2018 World Cup final in sight, and the wait almost over to see who will lift the iconic Jules Rimet trophy, everyone is vying for the best seat in the house – the one right in front of the TV screen.
There are those who believe TV’s role in major live events is declining, and that engagement with this year’s World Cup has been about media snacking – watching goal replays on YouTube via smartphones or viewing video clips of players in their hotel rooms posted on s