Why don’t consumers understand the bargain of digital data?

Not all data collection is bad, writes Stagwell’s Mark Penn for The Drum’s Data & Privacy Deep Dive. In fact, sometimes it is engineered for the benefit of the consumer, who could be financially sabotaging themselves by opting out.
 
 
Inflation is the biggest concern for consumers right now, not privacy. But they might not realize the two issues are intertwined.
If you lower the cost of marketing, you effectively reduce the cost of goods. Consumers