Why do brands ignore micro-influencers?

In today’s world, the word ‘influencer’ has taken on a new meaning. While celebrities are still admired, a new breed of micro-influencers have risen through social media apps like Instagram and Snapchat, and are influencing consumer habits.
These micro-influencers are regular people, not celebrities, who can have up to 10,000 social media followers and therefore the power to shape brand image.
But brands are not focusing on the ‘influential’ value their everyday cus