Why Disney, Google and Salesforce would be interested in buying Twitter – and what they might do with it

With the financial earnings reports earlier this year highlighting a stagnating user base and a series of product changes that have as yet failed to take off, such as its ‘Moments’ feature, one could be forgiven for thinking that Twitter may be losing direction and focus. 
However, the platform still remains an attractive social proposition with strength and power based in its ‘real-time’ feed. 
Social media has become a product game or a game of scaling up