Why destroying content is as important as creating it

The web is saturated with useless content, and we have outdated marketing tactics to thank for it.
Not too long ago, SEO teams – both within agencies and client-side – would do whatever it took to ensure their brands ranked in search results. Too many pages, stuffed with keywords, were created to target niche queries. It was a dark time for writers and information-seekers alike.
Thankfully, these tactics no longer fly in the eyes of Google. The problem? Much of this uninformative, un