Why cost-per-second ad pricing creates an economic incentive

There are many questions around cost-per-second buying and what value time-based buying can offer brand owners and advertisers.
Looking ahead to 2018, Marc Guldimann, chief executive officer of the time-based advertising company, Parsec, says there’s no question that buying media using attention metrics is more efficient for brands.
The challenge, since Parsec began, has been fighting the inactivity of the status quo. However, as more people understand the power of its simple buying model,