Why content marketers need to become dam experts

Torsten De RieseChief content scientist
A new type of librarian is powering global content marketing campaigns. No, they are not people dwelling in basements guarding grey filing cabinets. I am talking about a new wave of digital asset management (DAM) software providers. Actually, it is more like a flood than a wave with more than 250 solutions available on the market now. So why do we need DAM and how do you choose the right product?
In a world where content marketing has gone mains