Why CMOs have ‘very little time’ to do marketing

Former Homebase CMO, Jo Kendrick tells the audience at IAB Engage there is little time to do actual marketingAs marketers rise through the ranks to become chief marketing officers they stop doing marketing, according to the former CMO at Homebase Jo Kendrick.
Speaking at IAB’s Engage conference in London today (13 October) Kendrick told delegates that throughout their careers marketers spend time learning how to be better at marketing, try to understand channels and the development of digi